Amherst Partners News

Did You Know?

website protection by Anherst Partners When you enlist Amherst Partners as your website design company not only do you get an affordable, high quality, search engine optimized and friendly website, you get our ongoing commitment and dedication to keeping your website safe from both technical and man-made disasters. We build our sites with firewall protection against hacking and we perform periodic backups of your entire site so that in the event of an unforeseen disaster we are able to recover your website within hours.

Content is King

While it is unquestionable that there are numerous elements to understanding and implementing an effective Search Engine Optimization (SEO) strategy one thing is fairly consistent amongst novices and experts alike - Content is King. The fundamental component of any website is it's content. Content is what people search for and what they will spend time reading and browsing (translating to time spent on your site). Consequently, content is what automated search engine robots also look for and use to determine a website's value and relevance to a search phrase.

Last Updated on Tuesday, 07 December 2010 18:02

Atlantic Boat Company Selects Amherst Partners, LLC

Amherst Partners, LLC of Amherst, NH is proud to welcome Atlantic Boat Company of Brooklin, ME as their newest client. Over the next few weeks we will be redesigning the Atlantic Boat Company website to improve the overall Internet marketing impact and reach of the site. We will be improving the overall SEO/SEF aspects of the site and will begin design and development of sister websites to better focus on complimentary services such as Boat Winterization & Storage, Boat Transport, Boat Maintenance & Repair, and Used Boat Brokerage Services.

You can get a sneak-peak at the design of the Atlantic Boat Company new website here.

Last Updated on Sunday, 28 November 2010 10:30

Amherst Partners Enhances Base SEO Offering

iJoomla SEO provided by NH website design firm Amherst Partners

At Amherst Partners we believe that building a Search Engine Friendly (SEF) and Search Engine Optimized (SEO) website is not an option. That is why we include SEO as a standard part of our base package and our base pricing.

Last Updated on Monday, 01 November 2010 16:37

Twitter - To Tweet or Not to Tweet?

As a standard part of our website design service Amherst Partners will create a Twitter account for our client's business. So, how does Twitter fin into the overall plan and how does Twitter fit in with Facebook? In this article I will explain the rational behind setting up a Twitter account. I will also provide some recommendations as to how to use Twitter as part of your overall Internet marketing strategy.

Last Updated on Monday, 11 October 2010 10:18

Facebook - Should you, or Shouldn't You?

As a standard part of our website design service Amherst Partners will create a Facebook Business Page for our client's business. What exactly does this mean and is it a good idea? In this article I will attempt to answer both of these questions.

Last Updated on Monday, 11 October 2010 10:06

Google Analytics - Benchmark Report

View a Sample Benchmark Report

Benchmarking is the comparing of data (or statistics) from one entity (your website) against a representative collection of data from a control group (other similar websites). This type of report should indicate whether your website is doing better, the same as, or worse, than the representative collection of websites. The following 6 key metrics are used in the Google Analytics default benchmark report:

Last Updated on Wednesday, 06 October 2010 10:32

Google Analytics

Amherst Partners configures and includes the free Google Analytics script code in all websites that we develop. Google Analytics captures real-time information as visitors browse your website. Much more than just a simple visit counter, Google Analytics captures rich information about where a visitor is coming from, the browser and browser version being used, the pages visited, the time spent on each page, etc. There are literally hundreds of bits of information captured in the background by Google Analytics as visitors browse your website.