Amherst Partners News

Amherst Partners Enhances Base SEO Offering

iJoomla SEO provided by NH website design firm Amherst Partners

At Amherst Partners we believe that building a Search Engine Friendly (SEF) and Search Engine Optimized (SEO) website is not an option. That is why we include SEO as a standard part of our base package and our base pricing.

Last Updated on Monday, 01 November 2010 21:37

Twitter - To Tweet or Not to Tweet?

As a standard part of our website design service Amherst Partners will create a Twitter account for our client's business. So, how does Twitter fin into the overall plan and how does Twitter fit in with Facebook? In this article I will explain the rational behind setting up a Twitter account. I will also provide some recommendations as to how to use Twitter as part of your overall Internet marketing strategy.

Last Updated on Monday, 11 October 2010 15:18

Facebook - Should you, or Shouldn't You?

As a standard part of our website design service Amherst Partners will create a Facebook Business Page for our client's business. What exactly does this mean and is it a good idea? In this article I will attempt to answer both of these questions.

Last Updated on Monday, 11 October 2010 15:06

Google Analytics - Benchmark Report

View a Sample Benchmark Report

Benchmarking is the comparing of data (or statistics) from one entity (your website) against a representative collection of data from a control group (other similar websites). This type of report should indicate whether your website is doing better, the same as, or worse, than the representative collection of websites. The following 6 key metrics are used in the Google Analytics default benchmark report:

Last Updated on Wednesday, 06 October 2010 15:32

Google Analytics

Amherst Partners configures and includes the free Google Analytics script code in all websites that we develop. Google Analytics captures real-time information as visitors browse your website. Much more than just a simple visit counter, Google Analytics captures rich information about where a visitor is coming from, the browser and browser version being used, the pages visited, the time spent on each page, etc. There are literally hundreds of bits of information captured in the background by Google Analytics as visitors browse your website.