No matter how large or how small your business, in this day and age having a professional looking, informative, and easily accessible website is an absolute necessity.

The majority of your potential customers use the Internet to do their initial research before purchasing anything. They search and compare products, services, and prices and then after culling the field make initial contact with a small subset of the vendors they reviewed. Often times a business that shows up in someone else's registry, e.g., the on-line yellow pages, that doesn't have a website address associated with it will simply be passed over by this new generation of customer.

At a minimum, your website needs to clearly show a potential customer what you provide, why you're the best at providing it, and why they should do business with you. Keep your message clear and concise and remember, your website is the first impression many of your potential customers will get and it may be your only chance to capture their business.

Here at Amherst Partners we provide a variety of options for implementing your first website. You can start with a single page site for $100 for the first year to establish your web presence. You can upgrade over time and add more pages as you develop your business and gain a better understanding of what your customers expect from your website. Or, if you already have a good idea of what you want in a website you can select one of our multi-page packages¹ starting at $300.

1. Website hosting fees are separate and are typically $100 per year including the registration of 2 domain names.